Design: Eisenman Associates, New York       Maidenform 2007 Annual Report Copy excerpt: Maidenform has long been known as an agile, innovative, market-right company. We believe in continuing to challenge ourselves to discover new and better products—products that will appeal to our consumers. For example, realizing the growing need for environmentally responsible organizations, we have created Maidenform’s Global Body™, a collection of eco-friendly bamboo blend products. This is another example of how we are working to ensure that our products are relevant to today’s women. And, while we pride ourselves on our ability to respond to market needs quickly, we also understand the importance of not just being first to market, but also right to market. Retail differentiation is here to stay. At Maidenform, we are responding by refining our approach with an even greater emphasis on brand building. We are developing market-specific brands and continue to look for ways to differentiate our brands at retail—all while employing cost engineering and effectively managing SKU productivity to deliver the strongest financial results for our stockholders. Download PDF (1 MB) Request printed sample