Design: Eisenman Associates, New York   Maidenform 2006 Annual Report Copy excerpt: At Maidenform, we have developed a powerful formula for building strong equity in our brands and establishing a platform for growth. The formula? Constant innovation and not accepting the status quo. This approach has resulted in producing some of the most recognized brands in the intimate apparel industry: Maidenform®, Flexees®, Lilyette®, Sweet Nothings®, Self Expressions®, Bodymates®, Rendezvous®, and Subtract®. We drive results by leveraging our multi-channel distribution strategy and by continually finding ways to help our retail customers differentiate themselves through our brands. Throughout Maidenform, we are putting together the pieces that will make this formula even more potent and help us achieve new levels of success. Download PDF (2 MB) Request printed sample